Author: Mary Ann

  • Labor Day, 2013 – Is Our Labor Still Valuable?

    The first Labor Day holiday was celebrated in New York City in 1882, by 1885 the holiday was being celebrated in a number of industrial centers, and in 1894 Congress made it a national holiday.  There is some doubt as to who proposed this holiday for workers.  Some claim that Peter J. McGuire, general secretary of the Brotherhood of Carpenters and Joiners and cofounder of the American Federation of Labor proposed the holiday while others believe the founder was Peter McGuire a machinist and secretary of the Central Labor Union in New York. Peter McGuire’s proposal did include appointing a committee to plan a demonstration and picnic.

    Labor Day
    Labor Day

    In the early years of this holiday, street parades were common in cities and towns to show the strength of their community’s trade and labor organizations. Well the parades are a thing of the past and American workers participation in labor unions peaked in the 1950s and has gone into decline.  What are we celebrating in 2013?  According to the United States Department of Labor, Secretary Thomas E. Perez, Labor Day is a ”yearly, national tribute to the contribution workers have made to the strength, prosperity, and well being of our country.”  Besides the doubt as to who proposed this holiday, perhaps there is now another doubt about Labor Day.  Is American labor valued?    Interestingly the statement from the Secretary of Labor is in the past tense.  Is labor still valued?  Are American workers somehow at risk?

    Unemployed
    Unemployed

    According to the Catholic News Service, “The economy is not creating an adequate number of jobs that allow workers to provide for themselves and their families. More than 4 million people have been jobless for over six months, and that does not include the millions more who have simply lost hope. For every available job, there are often five unemployed and underemployed people actively vying for it. This jobs gap pushes wages down. Half of the jobs in this country pay less than $27,000 per year. More than 46 million people live in poverty, including 16 million children.”    tinyurl.com/oxs9rqm#laborday

     

    Just a remnant of the Great Recession?  Probably not.  Time Magazine reports in its 9/9/13 edition that “According to a study published by the Reserve Bank of Chicago, by the end of last year U.S. manufacturing had recovered 75% of the output lost in the Great Recession but only about 21% of the lost jobs.”  How is this possible?   The use of new technologies brings greater efficiency and computer technology and robotics is likely to further reduce the need for labor.  According to Erik Brynjolfsson and  Andrew McAfee,  authors of Race Against the Machine, “The root of our problems is not that we’re in a Great Recession or a Great Stagnation, but rather we are in the early throes of a Great Restructuring.”   This restructuring is that computer hardware, software, and networks are going to get more powerful and capable in the future and have an even bigger impact on skills, jobs, and the economy.

    WARNING:  If  your job involves learning a set of logical rules or a statistical model that you apply task after task you are ripe for replacement by a robot.  This includes not only jobs like issuing boarding passes and grilling hamburgers but jobs like completing tax returns.  Professional jobs will not be safe either.   Medicine, nursing, sales, teaching, stock trading all have aspects that can be automated.

    artist
    artist

    HELPFUL SUGGESTION:  Learn the skills to migrate to occupations that are genuinely nonroutine and thus protected from automation.  Successful, productive work will be based on mastering creative, analytical, or intuitive skills.  Hair styling, plumbing, designing buildings, and plotting corporate strategy are all going to be difficult to automate.  And low paying work will still be available in jobs that are currently low paying and not worth automating:  cleaning hotel rooms, cutting shrubs.  Jobs that require working with new information and solving unstructured problems will also remain.

    If this is the direction of the Great Restructuring, more unemployment looks inevitable, but we are in the early stages of this restructuring and we don’t know how it will evolve or what role we can play in its evolution.

    OTHER PERCEPTIONS:  Many of the endeavors that part-time entrepreneurs take on are those that can’t easily be automated or that we would not want automated.  A robot tour leader?  A robot fitness or yoga instructor!!!!  A robot wedding planner that does the wedding photography as well?????  What are your creative, intuitive, or analytical skills? Build your part-time business around these skills.

    yoga instructor Yes, we keep hearing and reading that “The economy is not expanding” and  “No one is hiring or creating jobs”  Being a halfpreneur does not mean that you have to work alone.  Mahatma Gandhi once said, “Be the change that you hope to see in the world.”  You can be the one that hires the fitness trainers or yoga instructors for your studio.  You can plan and organize the garden tours or restaurant tasting tours, or the ghost tours but you can hire others to actually run the tours.  It is possible for you to be a job creator.

    In this “Restructuring” not only computers will become more powerful but also networks.  We should maintain our interpersonal skills for in-person and online communication.  I suspect a personal touch and knowing one’s customers by name and preferences may become even more valuable for a small business person.  News already travels almost instantaneously, maintain high standards of customer service and honesty.

    Martin Luther King Jr
    Martin Luther King Jr

    If this “Restructuring”  is going to continue to accelerate the gap between the rich and the poor, we need to consider the consequences of not valuing labor.  “Work and love are the two essential ingredients of a well-adjusted personality.”  (Sigmund Freud)  We are currently seeing the stressful lives lived by the long-term unemployed.  But with some creativity and concern it seems like we can use robots or automated devices to do dangerous jobs and still provide work that people will find meaningful or at least capable of providing support to themselves and their families.   Maybe we need a society that will actively encourage more people to become entrepreneurs. Those who own homes, those who own their own businesses are more likely to be committed to their communities.

    Those at the top of business and industry need to figure out that they cannot pay their workers like paupers and have them spend like princes”.  (paraphrased from John C. Médaille, Toward a Truly Free Market),   OK, we tried having it both ways for a while – an economy based on credit cards and unaffordable mortgages did not work out well for most of us.

    Celebrating labor, supporting labor is not being against capitalism. “Labor without capitalism is unemployment; capitalism without labor is sterile.”  (John C. Médaille ­)

     

     

     

     

     

  • Truro Vineyards – An Entrepreneurial Story

    Coaching and blogging are supposedly activities that you can do from any location (provided you have phone and internet access)  So I decided  that one of my posts this week would be done from my vacation  location – Cape Cod.  Should it be one of my typical blogs or something different?  A visit today to the Truro Vineyards  resolved my dilemma.

    Grape Vines - Truro, MA
    Grape Vines – Truro, MA

    It’s not quite a story of halfpreneurs but it will do.  In 1990, two women familiar with the wine industry of New York’s Finger Lakes region visited Cape Cod and saw the property that was for sale.  At that time it was an old dairy farm.  The gently sloping south-facing fields caught their attention as the perfect orientation for the grape plants.  They checked soil conditions and rainfall information and decided the farmhouse and barn would make a good location for a winery.  They were thinking a starting a winery in the Finger Lakes region but there were many new wineries being started there.   What about being the only winery on the outer (lower) Cape – was their thought.

    They bought the property and turned the farmhouse into a Bed and Breakfast to bring in an income until wines were being produced.  They planted grapes and turned the barn into the winery.  Three years later they were producing three varieties of wine.  More fields were planted and contacts were made to buy grapes grown in other areas of Massachusetts, Rhode Island, and New York.  Eventually grapes from California made the long truck journey from the Pacific coast to the Atlantic coast.   The bed and breakfast continued to supplement their income.  More income came from a gift store/wine store.

    Red Wine - In Process
    Red Wine – In Process

    More grapes, more wine.  Red wines typically take more time to produce often 18 to 24 months, while some white wines are ready in only a few months.  Some September grapes are bottled white wine by Memorial Day, and the future red wines are still fermenting in their second oak barrels.

    Seven years ago, these two women decided it was time to move on.  One of the frequent visitors to the winery who was in the beverage trade was intrigued.  He knew one side of the industry and he was approaching retirement age.  Time for a new challenge and an economic opportunity for his family!  The beer brewing son learned a new process and took over the winery.  The bed and breakfast is gone but tours of the property and wine tastings are available.  19 wines are now produced, and if I remember this afternoon’s lecture tour 12,000 cases of wine are produced annually.  A winery with not even four acres of grapes is one of the leading wineries in New England.

    As for my vacation – we had one beach day and are now experiencing “GRAPE WEATHER.”   Grape weather is cool, foggy summer weather that grapes love!  Maritime species of grapes can absorb water and minerals through their skins.   Great weather for the grapes and wine, but another gray day with temperatures in the 60s F; and an Internet connection that makes me long for the days of dial-ups, and I may start to WHINE!

  • Designing Your Web Site

    If you are in business, even in a small part-time business, you need a website.

    There are three pages that your website must have: The Home Page/Welcome Page, About Me/Contact Page, Products and Services Page.

    The Home Page – The purpose of this page is to let your customer know that they have come to the right place and you can help them.  On this page you will want to include:

    –           Who you help
    –          The problem(s) you solve
    –          The benefits you provide
    –          Why they should choose you!

    The About Me /Contact Page – Some key points to mention on this page are:

    –          Your relevant experience
    –          Passion for your topic
    –          What you have achieved in your own life or have helped clients achieve
    –          Anything else that adds to your credibility
    –          One or two testimonials
    –          Your email and/or phone number

    Services and Products Page – This page should display the goods and services you offer. Tell them the process you use so they will know what to expect if they work with you.  One or two short paragraphs on each product or service is sufficient.  Your aim is to get them to contact you.  Supply phone number and email address again.

    Some basic rules for a professional looking website:

    -Keep your site basic, clean, and uncluttered.

    -Start off with a strong headline that offers a benefit (sorry but “ welcome  to my site!” is NOT a good headline.)

    -Stress benefits of your product or service not features.

    -Include an address and working phone number.  This builds trust with your customers.

    -Make it easy to use your site.  Use consistent, clearly labeled navigation links

    -Don’t make customers work to find your links.  They should be in blue text and underlined.

    -The text should be easy to read.  Black text and white background.

    -Keep fonts and sizes consistent.  A large blue headline followed by a red paragraph, followed by black text with randomly placed blue words causes eyestrain. Your potential customers will leave before they even know what you offer.

    -Keep the design consistent throughout the entire site.  Your graphic elements are part of your brand.  If your graphics are jumbled and confusing, your potential customers may assume that you products are poorly conceived and not worth purchasing.

    -Don’t use a flash intro.  Just take them to your home page.

    -Keep graphics small. The larger they are, the longer it takes to download your page.  Do use some graphics; people like breaks in the text.

    -If you decide to include advertising on your site, limit the number of flashing banners or animated graphics.  They annoy customers and detract from your message.

    -Have a method to get each visitor’s email address, which you will use to follow up later.  This is the foundation for an online business  Two or the most common ways to capture email addresses and send out freebies and newsletters are :     www.aweber.com    and      www.constantcontact.com

    Do you need to hire a designer to create your website or  should you do It yourself with a template?  Many hosting companies offer easy to use templates.  WordPress and Weebly Drag and Drop can be readily mastered by someone with basic word processing skills.  Both offer ways to customize your site and make it feel more like you.  If you have a tendency to write and think at the same time and get new ideas while you are in the act of writing, you may want to create your own site.  An experienced web designer will be able to get your website up more quickly and be able to create an unique site.  Ideally though you should learn how to update and maintain your site.  If you are looking for a reasonably priced free lance web designed try Craig’s List, elance.com and fiverr.com.

    Either you or your designer has to come up with the color scheme for your site.  Do colors matter?

    Why are financial reports often colored green?  Why do fast food restaurants use bright orange and yellow?  Colors express various feelings and influence our emotions.  Not all experts agree about the exact feelings and emotions that each color triggers, but there is some minimum agreement that each color can evoke positive or negative emotions.

    Buy Now
    Buy Now

    Red —strength or aggression
    Orange — warmth or frustration
    Yellow — optimism or anxiety
    Green — peace or boredom
    Blue — calm or coldness
    Purple — quality or decadence

     

     

     

  • Make the World a Better Place – Ideas for Part-time Entrepreneurs Who Want to Help Others

    If you search the Internet looking for ways to make additional money, many sites will point you in the direction of Internet marketing.   It’s a great opportunity for some and totally unappealing for others.   I will not say that Internet marketing does not help people but what if your ideas of helping others fall more into the areas of listening to them, caring for them, etc.  What if one of your goals is to make the world a better place?  There are plenty of opportunities for part-time entrepreneurs of all ages in the helping fields. And there are lots of ways to make the world a better place.

    Coaches, Wellness Experts, Nannies, and Others  ……

    Coaching ……

    coach
    Coach

    Coaching.  Coaching is not counseling or therapy.  Coaching helps motivate people, set goals and make moves in their lives they may not have considered without support.  This is a career in which life experience and maturity are major assets.

    Personal coaching

    www.coachville.com       www.coachu.com

    www.coachfederation.org      www.fowlerwainwright.com

     Career coaching

    www.CareerCoachInstitute.com       www.parw.com       

    Health coaching

    http://www.healthcoachtraining.com                 www.integrativenutrition.com

     No state as of yet has certification requirements for coaches.   http://www.fabjob.com has guide books on coaching and setting up a coaching practice.

    Personal Organizer… Declutter Coach.  If you hate clutter and love order, you probably have discovered that some people are clueless when it comes to organizing their belongings and space.  Their lack of time or ability could be your next career opportunity.  There are organizations for organizers.  Visit their sites to discover what a Personal Organizer or Declutter coach does.

    National Association of Professional Organizers    www.napo.net

    Professional Organizers Web Ring   www.organizerswebring.com

    http://dmoz.org/Home/Personal_Organization/Consultants

    Personal Concierge … Get paid for doing all the things a wife used to do and more.  Run errands to the bank, post office, pharmacy.  Wait around for repairmen. Chaffeur children and older relatives. Get tickets for events.  Plan dinners and parties……  Except for all the waiting, you can set your own hours.  Information atThe National Association of Professional Organizers    www.napo.net

    Guide book available at http://www.fabjob.com/

     Health Related …..

    Doula.  Doulas help women through labor, childbirth, and the postpartum period using nonmedical interventions including breathing techniques, massage, aromatherapy, and massive amounts of emotional support. Dona has certified more than 7000 birth and postpartum doulas.

    http://www.dona.org

    Hypnotherapist.  Hypnotherapy is a growing area of the mental-health profession.  There are plenty of niches for hypnotherapists: weight loss, smoking cessation, pain management, hypnobirthing, stress relief.  For articles and information on training …

    http://www.ngh.net     The National Guild of Hypnotherapists

    http://aaph.org     American Association of Professional Hypnotists

    Personal Trainer. Create a niche for yourself: mature bodies, special needs.  Let’s face it; most of us over age 50 don’t have the bodies you see in the fitness ads.  Get certified to build, shape, and sculpt. Two sources of training to consider….

    http://nfpt.com    Personal Trainer and Certification and Fitness Education

    http://www.acefitness.org       Ace Fitness

    yoga instructor 1Yoga Teacher.  Yoga is mainstream and for everyone. Start your search with Yoga Journal Magazine or visit yogasite.com and click on the link for teacher training. One of the best and most respected schools in the country is at the KripaluCenter in Lenox, Massachusetts.

    www.yogasite.com             www.kripalu.org

     Reiki Practitioner.  Reiki is healing energy that facilitates balance, healing and personal insight. Many Reiki practitioners are inspired to share their Reiki energy and training by setting up a practice or a business. Reiki practitioners and teachers impart their love and supportive philosophy through classes and therapy sessions. Setting up a formal business or practice for Reiki is relatively easy to accomplish for an experienced Reiki Master or practitioner; it just involves paperwork and preparation to meet requirements of your state and locale, as well as your customers (clients and students).

    http://www.ehow.com/how_5120781_set-up-reiki-business.html

    http://healing.about.com/od/business/a/reikibusines.htm

    http://healing.about.com/od/business/a/reikibusines.htm

    http://www.reikibusiness.blogspot.com/

     Massage Therapist.  A growing profession with much job satisfaction. In most states, you will need 500 hours of training to be licensed. Be sure any program that you select is accredited by the Commission on Massage Training.  Physical fitness is essential for this job. Practitioners are on their feet all day and some forms of massage require physical strength.

    www.amtamassage.org

    “Education” ……

    Nanny
    Nanny

    Nanny.  Love children but no children or grandchildren of your own yet.  Look after other people’s children. There are many internet sites on the topic including the International Nanny Association an umbrella association for the in-home child care industry that provides information, education and guidance to the public and to industry professionals.  Nannies work part-time as well as full time.

    www.nanny.org

    English Teacher ESL or EFL.  English as a second language (ESL) and English as a foreign language (EFL) are in demand in the U.S. and around the world.  You can teach English in your community, on-line or by Skype, or satisfy your wanderlust and take a position in a foreign country if you are looking for a seasonal half-time “career” or are one of the working “retired.”. Housing or a host family is usually provided.

    http://eslemployment.com   /   http://www.cal.org/caela/   /   www.esl.cofe.com

    Used Book Seller.  Sell used books on Amazon.com.  If you know what books to sell and the best ways to find them you can develop a profitable business.  Some information is available from Thriving Business, but to get the whole story you will need to buy their 28 page special report for $7.00.

    http://www.thrivingbusiness.com/products/SpecialReports/AmazonBookReseller.php

    Tour Leader.  Provide informative and entertaining tours showcasing your areas local attractions. Ghost tours have been popular for years and food tours are beginning to gain popularity.  There are restaurant and pub tours, as well as tours  to farms that allow picking veggies and fruit.  This tour should end with a restaurant meal.  Organic!?  Garden tours are another option, and recently I met the founder of Boston Pilgrim – tours of some of the most historical religious sites in Boston, MA.  www.bostonpilgrim.org    For more information on starting a business as a tour leader, there are courses and informational web sites.

    http://www.foodtourpros.com/

    http://www.hauntedamericatours.com/ghosts/GHOSTTOURS/

    http://www.ehow.com/how_2163620_start-tourism-business.html

    http://www.wikihow.com/Develop-a-Tourism-Business

    Food and….

    Chocolate Maker:  Does chocolate make the world a better place? The business of making chocolate candy can improve your bottom line.  If you would love to learn how to make chocolate cancy, EcoleChocolat (Chocolate School) offers professional Chocolatier training that consists of an intensive online three month program

    http://www.EcoleChocolat.com

     

    Cake Decorating Classes
    Cake Decorating Classes

    Cake Decorating Instructor: Teach cake decorating as a free lance instructor.  Or learn to decorate cakes first and then become an instructor.  Bilingual English/Spanish instructors are in demand.

    http://www.wilton.com/classes/instructor

     Wine Expert:  Even wine experts have accreditations.  You can become an accredited wine expert through The International Sommelier Guild which offers a six month diploma program.  Their training is conducted in a variety of cities in the U.S. and Canada

    http://www.internationalsommelier.com/courses/sommelier_diploma_program

    Any helpful jobs that I may have missed you can probably buy the e-book at http://www.fabjob.com/

  • 10 Success Tips

    Most people want to be successful in life and if you are starting a business, you obviously want to be successful in this venture as well.  In life or in business, success can mean different things to different people, but all success shares one component – it takes work to reach.

    There are many ways to achieve success, so here are tens tips that you can apply.

    1. Dare to Dream but Keep in Mind Your Actual Potential

    To succeed, you need to have dreams and aspirations. Be honest with yourself as to what you want out of life and what you want to give of your life. Allow your mind to dream and think big.  In order to succeed, however, you need to have the potential to reach your goals. For example, if you want to be a recording artist but have no singing ability, having success in this field is not likely, however you could still work in this field by promoting recording artists. However, if you love working on cars and have a real talent for fixing engines and transmissions, you have the potential to learn more and achieve success in the automobile industry.

    2.  Focus on Something you Like

    To increase your chance of succeeding, you should concentrate your efforts on something you enjoy. When you start out, make a list of everything you find interesting. Then in a second column, write down the skills you have in relation to each of those items. This will help you narrow choices down based on interest and skill, which gets you started in the right direction for success.

    3. Have a Plan / Create a Business Plan

    Even if it is flimsy to begin with, you should construct a plan to include goal, milestones, deliverables such as contracts, business plans, etc., and accomplishments. This will provide you with a visual as to what you are working for, what milestones you have successfully met, and where you need to do better.

    Early in your new business, you may want to create a business plan. You can launch your business without it as long as you are not looking for investors.  The value of the business plan, even if you are the only one who reads it, is that it will be the blueprint to your success, because it will consist of market trends, financial planning, competitive analysis, exit strategies, marketing and promotional options, and everything else about your goal. The business plan will allow you to keep track of everything involving your goal.

    4. No Shortcuts

    An old cliché states, “Anything worth doing is worth doing well.” This should be your motto. When you want to succeed, you cannot afford to take shortcuts. Taking shortcuts leads to imperfection and inadequacies. Always strive for the best, even if it requires a little more time and effort.

    5. Don’t Look Back and Don’t Give Up

    Everyone has failures or mistakes from the past. To have success, you need to learn from your past and value those difficult lessons but do not every dwell on the past. Simply move forward and make better, more educated decisions from the lessons learned.  If you are starting a business, you will make mistakes.  Many successful entrepreneurs have failed at least once in earlier businesses. To reach success, you have to persevere. Even Thomas Edison had to learn this. When he was creating the incandescent light bulb, it took him more than 10,000 times to get it right. Keep striving even when it becomes challenging.

    6. Getting Past Fear of Failure

    Being afraid of failure is a normal emotion for every person on the planet. How you get past that fear is the determining factor between failing and succeeding. You can do that by setting realistic goals and then examining those goals on occasion to do any necessary realignment. Above all, believe in yourself and the desire burning within.

    7.   Accept Responsibility

    You need to accept responsibility if you make a bad decision or fall behind in your plan. Let us say that you have set some firm milestones that need to be accomplished in order for you to move to the next step. However, you got tired of working hard and took some time to play, which is fine as long as it does not affect your goals. Now months have passed and you are way behind schedule. This delay has closed several doors of opportunities. Who is to blame?

    8.  Have Courage; Don’t Just Settle

    Depending on what your specific success is, it may take courage to arrive at your desired destination. For example, if you have a dream of being a writer and to you, that  , is success, but according to your long line of family members who have all gone on to be doctors, the only success in their minds is if you follow down the medical path. This means you will have to have courage to stand up for what you believe and desire to do, even if it means disappointing family.

    If you have a goal of becoming a world-famous chef with your own restaurant and you know you have both desire and skill, do not just settle to become a short order cook at your local family-style restaurant. While that may be good training ground, do not allow yourself to lose sight of your ultimate goal..

    9.  Customer Relations

    Keep your line of communication open with your customers. If they have a problem, show them the deserved respect and resolve the issue quickly. Make occasional phone calls or send emails to see if they have any needs. This will let your customers know that you are there for them and care about their business. This relationship is what is going to keep you on the road to success. After all, the customer is your link between failure and success.

     10. Make Opportunities

    Rather than wait for opportunity to find you, you need to find opportunities. This might be watching for business opportunities in the paper regarding small businesses being sold, great real estate opportunities, and investments with stocks, bonds, or mutual funds, taking a talent and turning it into an entrepreneurial adventure. People that have achieved financial success will tell you that they look for ways to seize opportunities, not wait for opportunities to come knocking on their door because it will not happen that way. You must make opportunities or be ready to seize them when they become available.

     

     

  • The Name of Your Business Is Important!

    The name of your business is important.  It can refer to your product or service, but more importantly it should be about an identification with your customers singularly or collectively (i.e. your target market).  Ideally your name will be easy to pronounce and have a rhythmic flow of sound.   If your name stirs emotions, it is even better.  Do you go to overstock.com because you just know you’ll find a good deal?

    If your business has a name and you are working as a “dba” (doing business as), your business needs to be registered with your city or county.  Registering your” dba”  means no one else in the city/county can use the same name.  Of course the name might not be available for your business website.  This may not be so bad because on the internet,  a business’ reason for being should be apparent in its name.   If you intend to do business nationally or internationally on the Internet, you may want to consider trade marking your name.

    You can have some fun when trying to come up with your name.  Brainstorm, consider a number of names before deciding.

    Single Word – Single word business names are easy to remember. (But don’t expect to find a single word domain available)  Two words combined also works well.  If your consignment shop only sells new, upscale clothing, call it, Upscale.  The weekend entrepreneur who tunes pianos can be Intune.

    Foreign Words – You can choose a language associated with your business for your name especially if your product is ethnic.  Use and Italian or Greek word  if you are selling these ethnic foods.  In my city, there is a great Italian restaurant called Ciao Bella.  If you are importing items from Ecuador you may want a Spanish sounding name.

    Play on Words –A business name that is a play on words can be very effective.  If your new business is installing home theaters, Sounds Good, Surround In Sound, Vision to Behold plays on sound and meaning, and conveys the idea of home theater.

    Some people have come up with very unusual and inventive business names.  (not all of these businesses are still in business).  Since I promised to do different from usual blogs on Wednesdays, enjoy these business names from http://people.delphiforums.com  and other sources.

    Many Happy Returns. Tax Preparation, St. Petersburg, Florida
    A Den of Antiquity. Ashville, North Carolina
    Crapo Appliance Service, Redmond, Washington
    Effin Computers.   On Site Computer Repair, Connecticut
    It’s A Crewel World. Salem, Massachusetts
    Amigone Funeral Home.   multiple locations in NY
    Cane and Able.   Mobility products   Langhorne PA
    Sherrill’s Eat Here and Get Gas. Tipton IN
    Leaven and Earth. Bakery, Berkeley, CA
    Citizen Canine. Dog Kennel, Oakland, CA
    Doggie Style.  Dog Grooming North Highlands, CA
    Murphy’s Paw.  Doggie Gift Store, Pleasanton, CA
    Fideaux. Outfitters for Dogs & Cats Napa Valley & Sonoma County
    Hades Manufacturing Corporation.  Temperature Measuring Equipment, Farmingdale, NY
    Hard Wok Cafe. Chinese Take Away,  Melbourne Australia
    The Yuppy Puppy.  Dog Grooming Shop with Velvet Sofas, Melbourne Australia
    Dirty Dogs Done Dirt Cheap. A Mobile Dog Grooming Service, Melbourne Australia

    Choosing your online name (domain) can involve several different problems. Price and Inappropriateness.

     Price:  One word names are hard to find.  www.uniquebusinessnames.com  currently has for sale:  Burglr  ($1934),  Fexy  ( $12670), Cazy  ($5589)

    Inappropriateness:  Often the owner never meant to be inappropriate but the letters get misread.  www.teacherstalking.org    Are teachers talking or is it “how to”  for stalking a teacher?  How might the word “therapist” get misread in a url?     Have some grown-up entertainment and visit two collections of inappropriate domains.     http://www.boredpanda.com/worst-domain-names/     and  http://rationalwiki.org/wiki/Fun:Unfortunate_website_names

  • A Business Plan – Does a Halfpreneur Need One?

    My Business Plan
    My Business Plan

    Does a Halfpreneur need a business plan?  It is a question that has no right answer. Yes, No, and Maybe are all correct.

    YES!

    If you will be applying for a business loan, a business plan will be required by the bank.

    You will need a business plan if you are seeking business investment.  Potential investors invest in people, their ideas, their track record, the market and other factors.  Your business plan will define and explain your business and its potential.

    If you will  work with partners or a team, a business plan defines the agreements between partners.  For a management team the business plan establishes where you are starting off and where you intend to take the business.

    Last but maybe not least, you will need a business plan to set a value on your business if you sell your business, when you do estate planning, or if you divorce.

    NO!

    You may not need a business plan if you are running a small business that you are self-funding.

    If your business is based on your hours or space and growing it larger is not in your plans, the b plan may not be needed.  For instance many coaches do not have business plans.   If you are going to walk dogs, board birds when their owners are on vacation, or make and sell custom quilts, the business plan probably is not necessary.

    If your plans to be a Halfpreneur are very temporary, such as you will be doing small home repairs until you find full time employment again, a business plan may not be needed.

    MAYBE!

    If you are a Halfpreneur who wants to sell a product or service, a business plan provides a structure for outlining what will be important for setting up and successfully running your business.  It can help with setting reasonable and measurable goals.

    If you are starting off part-time as a trial run for full-time entrepreneur or you do not want  your profits completely tied to space in your extra room or the 10 hours per week that you have to devote to your business, then a business plan may be useful.

    A business plan can start off just a document to guide you and your new business.  It may never go any further than your desk, but it gets you off on the right foot, thinking like an entrepreneur of business person.

    A business plan generally includes such sections as: Executive Summary, Company Description,  Products and Services,  Market Analysis,  Strategy and Implementation, and Financial Analysis.  It might also include sections on Management Team and Web Use.  A copy of your resume is often a part of the Executive Summary or just a part of the plan.

    If you decide that a business plan is not necessary, you should at least have a plan that contains short and long term goals that you are committed to being accountable for.

    The Plan
    The Plan

    www.bplan.com  offers information on business plans and starting a business,  business plans that you can review for free, and business planning software (not free, but reasonably priced).

    Need help setting your goals.  The Halfpreneur offers coaching.  Contact Mary Ann, the  Halfpreneur,at 508-752-2600 (Career Development Services) or at thehalfpreneur@gmail.com

     

     

  • Entrepreneurial Ideas if You’d Like to Work Outside or with Animals

    This post is for the aspiring part-time entrepreneur who does not really like computers and prefers animals and the great outdoors to working closely with other people.  Well, you cannot totally avoid the human animals, but there are plenty of opportunities to work with animals and/or be outside.

    Pets …..

    Dog Groomer:  LearnToGroom offers a video training course.  Learn how to hold dogs and properly use the tools needed to properly clip Terrier breeds, Spaniel Breeds, Poodles, Mixed breeds and other breeds (Old English Sheep dog, Bichon Frise, Maltese, etc).  A second course is available if you want your business to be mobile groomin.

    http://learntogroom.com

     Pet Sitter: If you love animals Pet Sitters International can prepare you to be a pet sitter or a dog walker. The PSI Accreditation Program is an in-depth educational coursework that has been tailored exclusively for pet sitters. The curriculum includes topics on Pet Care, Health & Nutrition, Additional Services and Business & Office Procedures (37 informative topics in all). The coursework was developed with input from some of the most knowledgeable professionals in the pet-care industry.

    www.petsit.com

     Pet Massage:  Massage therapy for people is now integrated into traditional Western medicine and wellness care. Massage Therapy and Physical Therapy may soon play a similar role in veterinary medicine and home-based animal care.  PetMassage offers basic training and materials for both in-house workshops and Distance Learning courses. Additional courses in energy work and water work are also available.

    www.petmassage.com

    Equine and Canine Massage: Equissage is the oldest and leading trainer of animal massage therapists in the world. Since 1991, Equissage has graduated more than 10,000 Equine & Companion Animal Massage Technicians, from every state in the US and 20 different countries around the world. As of March 2008, Equissage began it’s nationwide and worldwide expansion of satellite teaching locations.

    http://www.equissage.com

    Equissage offers on-site program for those in the New England and New York area. The  five day intensive program provides certification for Equine Sports Massage Therapy.  .

    http://www.equissage-ne-ny.com/course.html

    Dog Trainer: The Association of Pet Dog Trainers (APDT) has established a series of standards for professional competence.  The site lists the various organizations and links so you can begin working to toward the title of Certified Pet Dog Trainer.  

        http://www.apdt.com/

     Pooper Scooper / Dog Doo Remover.  Yes you can do this professionally.  Pest waste is a health problem and many cities and towns have laws mandating that owners pick up after their pets when they are on public property.  The Pooper Scooper cleans yards and private property, discarding the wastes in receptacles belonging to the pets’ owners. Generally scooping is scheduled for once a week. This is a business a teen-ager can start.  Scoopers charge $12.00 to $25.00 per week depending on the number of dogs.  There is even a professional organization.  The Association of Professional Animal Waste Specialists

    http://www.apaws.org/

    National Parks and the Great Outdoors

    Seasonal or Year-Round Work in National Parks:  CoolWorks.com is the Portal for more than 70,000 seasonal jobs in national parks.  http://www.coolworks.com/older-bolder is for you if you consider yourself “Older & Bolder” and are looking for a seasonal job in a great place, the employers listed in this area are interested in older, bolder workers. Each position has varied accommodations; some have RV spaces, some offer private rooms, and others have rentals nearby.

    http://www.coolworks.com/older-bolder

    http://www.CoolWorks.com

    Seasonal, Year-Long, or Volunteer jobs for nature lovers and others. (for example work or volunteer at retreat centers)  Back Door Jobs offers jobs and learning experiences in ecology, sustainable agriculture, teaching English as a Second Language and more.

    http://www.BackDoorJobs.com

    Rancher:  If your love of wildlife includes the animal variety, consider alpaca ranching. The Alpaca Owners and Breeding Association can provide information and contacts.

    http://www.alpacainfo.com

    MISC……

    Professional house sitters / property managers get free board and sometimes a salary. Live on estates, mansions, farms, ranches, resort homes, retreat centers, camps, hunting and fishing lodges, vacation homes, and even private islands.  Great work is you want to do something seasonal or if you are one of the “working retired.”  Caretaker Gazette is published bimonthly and informs member of new caretaking and house sitting jobs via an email update service. 

    www.caretaker.org

    Bee Keeper.  You do not need to live in a rural area to keep bees.  There are now bee keepers with hives on high rise buildings in major cities. 

    http://www.sustainlife.org     free coursehttp://www.ohiostatebeekeepers.org/beekeeping_class/http://www.brooklyngrangefarm.com/bgbees-new-beekeeper-training-program/   a program for urban bee keepers

    Organic Farmer, Landscape Company Owner, Winery Owner, Travel Writer, and Archeologist  Yes, you can get paid to go on digs.  There are E-books telling you how to get started, priced from $15.00 to $30.00 at  http://www.fabjob.com/

  • Starting Your Own Business – Obstacles and Solutions

    Initially you are excited about starting your own business and then the obstacles to self employment begin to emerge.  If you are planning a seasonal or weekend business, some of these obstacles will apply but they may be far more relevant for the potential entrepreneur who is starting out part-time with the hope of pursuing their entrepreneurial venture on a full time basis.

    Erroneous Advice and Lack of Support

    Avoid Negative People
    Avoid Negative People

    The erroneous advice is most likely to come from people that you care about and people who care about you.  You may get a litany of “90 percent of all businesses fail.”   “Remember your uncle who did Amway and was left with a garage full of soap.”   “You’ll never be able to afford health insurance or save for retirement.”  “If you’re no longer making enough money, tighten your belt, downsize your house, move to an area of the country where the economy is better.”   “You don’t have enough experience or knowledge to start a business.”  “You’ll never find the time.”

    Chances are these people want what is best for you and what is best is, at least, for them is SECURITY.  It is quite likely that they are afraid of trying new things and therefore you should be afraid, too.  These family members, relatives, and friends can throw a wet blanket on your plans and dreams.  If you have any fears or doubts about starting a business they may make your anxieties even worse.

    Solutions

    Surround Yourself with Entrepreneurs
    Surround Yourself with Entrepreneurs

    Do not “go public” with your idea too early.  Do your preliminary research and surround yourself with people who have started businesses and believe in you and your business.  Begin to seek out people who you may need to consult with about skill sets you lack such as web design or accounting.  Although a business plan may not be necessary for a small, self-funded business, having a plan may make you more confident when you have to deal with the naysayers.  If one of the chief naysayers is your partner or spouse be direct in your communication.  Be clear on why you need to pursue this dream and don’t set your relationship up for future resentment.

    Lack of Confidence, Fear of Failure

    You realize there are new things to learn, skills that you may lack, or that you may fail.  If you lack support, your forward movement may be paralyzed and this may set off a vicious cycle of self-fulfilling prophecy

    Solutions

    Meditat
    Meditate

    Pay attention to your thoughts and engage in practices to help you detach from them: meditation, journaling, yoga.  Thoughts are powerful and if you become obsessed with the possible problems and obstacles to your success, you will not launch any of your plans into action. Thus you create the self-fulfilling prophecy.

    Again, surround yourself with other who are entrepreneurial and who believe in you and your business.  They probably have experience with fear and failure as well as with success.

    Lack of Finances and Time

    If you are starting a part-time business and keeping your full-time or regular job, you need to finance your business but you do not face the financial anxiety of being totally self-supporting.   We cannot create more time!  To find the time to start and run your business, you probably will have to make some sacrifices.

    Solutions

    If you goal is to be a full-time business owner, take time to transition into this role by starting part-time.

    time wastingTIME – Skip TV viewing and cut down on your computer time, especially FaceBook and surfing the web.  Use your weekends for your business.  Depending on the type of business, get up earlier in the morning,  to work on your information product , write your blogs, or your ezines, or your book before the family gets up.   Sacrifice but don’t be a martyr!  Take time to rest and recharge; take vacations.  No breaks from work often decreases productivity.

    Have a Yard Sale
    Have a Yard Sale

    – raise some money by selling what you don’t need.  Reduce some living expenses, if possible, like what you are paying for telephone and cable TV.  Cut back on fast food, eating out, and entertainment.  When starting your business, keep your overhead low.  Work from home, or a coffee shop, or an office co-op, or sublease your office space.  Start off with a website that you can do yourself or with minimum assistance.  Weebly and WordPress are fairly easy to use. (I use both – one for my blog and one for my website).  Vista or moo.com  are sources of inexpensive business cards.  Use PayPal or Square with your mobile device to accept credit cards and do your marketing on Twitter, LinkedIn, Facebook, and Yelp.

    Self-Sabotage

    Self-Sabotage can come from many things: perfectionism, unrealistic attitudes, attitudes about money, lacking a clear business plan, or not thinking like an entrepreneur.

    PERFECTIONISM – Don’t wait for things to be perfect.  The website, the blog, the information product just has to be good enough.

     Solution:  Strive for excellence but not perfection.

    Easy Money
    Easy Money

    UNREALISTIC ATTITUDES – If we are looking at self-employment –related websites on the Internet, we are bombarded by sites telling us we can earn a six-figure income and only work four hours a week, just purchase whatever it is that they are offering.   It takes time to grow a business.   Unrealistic attitudes may also take the form of overestimating your market.

    Solutions:  Research – Talk to people who in similar businesses to yours or to the one you want to start.  Read magazines and journals written about this business.

    Invest in Yourself
    Invest in Yourself

    ATTITUDES ABOUT MONEY  – Do you have issues with money?  Have you been told that it is the root of all evil?  Is it more noble to be poor?  Does having money mean your selfish?  Does starting a business mean that there is no money to invest in yourself?  Not charging what your service is worth is another problem that will bring your business down.  Finally, back to finances and on to business planning , you must be willing to work on how you will manage your income and expenditures.

    Solutions:  Daily mindfulness – become aware of what you are telling yourself about money.  Get coaching on this issue.  Invest in yourself as well as in your business.

    LACKING A CLEAR BUSINESS PLAN – Do not begin your business until you are sure what you are in business to do.  A lack of focus and vagueness as to who your business will serve is a recipe for disaster.

    Solutions:  Assess your passions, interests, strengths, talents, and skill sets.  What can you offer to a specific niche?  Research similar businesses online, what are their strengths and weaknesses. What do they offer.  Join a local Chamber of Commerce or meet-up group to develop a professional network of people who share a similar interest.  Dream/imagine what you want your business to look like.  Creating a vision board might be helpful.  Set short and long term goals for your business or use business plan software that will help you develop your ideas.

    Learn to Think Like an  Entrepreneur
    Learn to Think Like an Entrepreneur

    NOT THINKING LIKE AN ENTREPRENEUR   – You are an entrepreneur, even if only a seasonal or weekend entrepreneur.  Thinking like an entrepreneur may mean that you will need to give up something called entitlement thinking.  No this does not mean that you need to become right-wing and against Social Security and Medicare.

    Solutions:   According to Barbara Winter, author of Making a Living Without a Job there are a number of differences between how an entrepreneur thinks and the entitlement thinking common to many who work in corporate/state-funded  positions.                                                                                                       Entrepreneurial Thinking                                    Entitlement Thinking

    How much can I give?                                                How much can I get?

    Embrace problem-solving                                         Others should fix my problems

    I am responsible                                                          It’s not my fault

    Instigates                                                                        Waits

    I can create my own benefits                                     I deserve lots of benefits

    Let me stretch                                                                Let me stay in my comfort zone

    Work is endless discovery                                           Work is predictably routine

    Most people are trustworthy                                      I don’t trust anyone

    Flexible                                                                            Ideas set in concrete

    Welcomes change                                                        Fears change

    Forward-thinking                                                           Clings to the status quo

    Capacity to shift gears quickly, not                           Resentful and complaining during         driven by economic ups and downs                         economic downturns

  • Job Loss After Age 50 – FRET or Start FRETTING

    change
    change

    Recently at a lay-lead service at a local Unitarian Universalist church, the lay leader, Don Rawding, gave a sermon on  “Change”.  After discussing some less than adequate ways of dealing with change such as deny it, lash out at every person, situation and event involved with it, ignore it and hope it will go away, get stubborn and refuse to change, he suggested the best thing to do was FRET: Face reality, Reflect, Evolve, and Thrive.

    Job loss and “forced retirement” are changes that many older but not old workers must deal with.  Many workers need to have income throughout their 50s and 60s and maybe even into their 70s.  Others want to work for a variety of reasons:  colleagues, they still enjoy their professional work, their job gives their life meaning, structure.  If we have a job at this age we’re advised to keep it since we will see more SSI income if we wait and retire at 70!

    Hit with job loss, many do take these less than adequate strategies.   “Those higher ups will see their mistake and hire me back in no time.”  “It’s all the fault of ______ (fill in the blank).”  “I’ll just keep posting resumes on Monster and someone will eventually hire me.”  “One of these days my lucky number will come up.” 

    FRET struck me as a good model for dealing with this change.  Face reality.  Older workers with great up-to-date, in demand skills do sometimes get new jobs in their fields at pay comparable to their former jobs.  But age discrimination is real.  Older workers are seen as more expensive, not up-to- date on skills, and 30 and 40 year old managers do not want to hire someone who is the age of their parents!  If you want a job, the research suggests that nonprofits are the most likely to hire you, but your skills must still be a good fit.

    own your own business
    own your own business

    Face Reality – I have a collection of books going back at least 20 years.  The advice in almost all these books is that  if you lose your job in your late 50s or 60s, start your own business.   A few books published between 2004 and 2007 projected  that older workers would be needed and ageism would become a thing of the past within a few years because of the smaller generation that is coming along.  The authors of these books did not foresee outsourcing, the potential of computers, or the Great Recession.

    accomplishments
    accomplishments

    Reflect –  What have you accomplished thus far in your life?  What gives you a sense of pride and accomplishment?  It does not have to be what you did in the work force?  It may be the family you raised or what you have contributed to a church or some other organization. It may be a hardship or a trauma that you have overcome.  What skills have you used?  Is it important that you continue to exercise these skills?  It may be useful to write down your accomplishment s and skills.  There is something about seeing things in writing.  Is there anything that is unfinished that is still important to complete?   Are there areas of life that need to be enlarged?  Maybe you were a workaholic and have forgotten what leisure and play feel like!

    Evolve –  Make some changes in your life.  Do you need to develop your computer skills, exercise, lose weight,  get training or a certification?  Is it time to try something new or go back and enjoy some activity that you have not done in years?   You may very well have 20 to 30 years of good health ahead of you.

    Thrive –  What will happen if you successfully combine the fruits of your reflection and evolving actions.

    OOPS –  For some individuals, there may be too much of a gap between  FRE and T. What if you have no idea what thriving will look like for you?   Keep the idea of thriving in mind and add “TING”.  Start FRETTING.

    sitting meditation
    sitting meditation

    Take Time (the second T)  More reflection.  Give yourself the time to figure things out.  Don’t rush into any decisions.   What do you want your life to look like at this point?    Where do you want to live?  Is it time to downsize to a smaller house?  Move to another area of the country or the world.   You need or want income, how much do you need or want?   How much work time and leisure time do you want?  Is there something that you have always wanted to do?  Do you have a passion, expertise, talent that can become a new career?   Are there problems that you see in your community, your region, your country, the world that you can solve?   If you have never figured out what you want to do when you grow up, now is the time!   If this is too much to consider on your own, some career counselors, and many life, career, and retirement coaches can help you with your self-assessment.

    Innovate. If you do not want to be underemployed, you probably have to consider starting your own business.  Consider the problem that you can solve, the service that you can deliver, the craft that you make.  What makes it different from the other solutions, services, crafts that are there?    How can you make yourself standout?  Better service, a more targeted niche?  Some type of customization?   Check out your competitors on line in and in real time.   It is good to have competitors – it means that people are willing to spend money on what you are offering!

    Network.  Use your virtual and real time connections.  There is FaceBook, LinkedIn, and Twitter as well as Blogs.  There are the associations and organizations that you belong to in real time.   Networking can help you market and sell or get any help you may need.

    giving
    giving

    Give.   Give of yourself.  Give samples; have a free gift on your website.  Let people know who you are. Practice generosity. When you are thriving adopt a charity.  Give a percentage of your sales to Trickle Up or a similar organization.  According to the psychologist Eric Ericson you are at the psychosocial stage known as generativity, a stage of life characterized by finding meaning through enriching the lives of others.  A generative person constantly envisions a better world for themselves, their families, and their society.  What do you imagine when you picture the good that will outlive you?

    What Do You Imagine?
    What Do You Imagine?