Does your business enterprise need a boost? Is more income one of your goals for 2014? Is list building one of your New Year resolutions? Consider using special reports to add revenue and build a business contact list for future use.
What are Special Reports?
Special reports are short reports that contain helpful information on a subject. The reports are anywhere from a few to 30 or so pages in length. If you have the know-how, you can write them yourself or hire a writing service to do it for you. There is very little work involved in creating them but they are versatile tools for building an online business.
One popular subject for a special reports is a how-to. A how-to directs a reader, step by step on how to do something. If you are knowledgeable with computer software and hardware, you have a perfect niche for special reports on your website. People are always having trouble figuring out their computers and looking for help.
How-to guides on infant care, raising children, and finding romance are popular too.
Marketing Special Reports
There are several options for marketing your special reports. If you are trying to build a business list of customers, use these special reports as a freebie when any visitor signs up to be a part of your email mailing list. For this type of promotion, use a shorter report like a five page report on how to navigate problems with Windows Vista or MS Office 10 (if your website has a computer niche).
You can create a five-part course and use the first part as the free promotion. This free information is your hook. Once individuals sign up for the mailing list, you can grant them access to the other installments through emails that also advertise your website products. Signing up for a business newsletter subscription can also be the reason to gift a free special report.
All of your special reports don’t have to go towards list building. Besides your other products or services, you can sell special reports on your website. Many reports sell for between $5 and $20 a piece, but if you offer very valuable information, you can command a higher price. Sell single reports or create various courses to interest your customers.
People love to learn about money-making opportunities. They will pay the money for any information that is a how-to guide to making money on and offline in various ways. How have you made money? Begin your “career” as a special report writer with accounts of your successful money-making experiences.
As you build your library of special reports and your lists, you have the option of alternating free promotional reports and new reports. You can create combination offers – Buy Two, Get One Free.
If you become a successful special report writer and your business is growing as your special reports sell, you can consider creating an affiliate program. This gives customers a way to help you make more money and also allows them to make money. Offer certain special reports as additional compensation for reaching a certain selling level in the affiliate program.
So if your 2014 goals are increasing your income or increasing your contact list, consider writing special reports. They are low cost to create and will both build lists and increase your profit margin.