Tag: online business

  • Why Should You Advertise on YouTube?

    If you are running an online business or a business that has an online presence, YouTube is one place where you should be advertising.

    Your YouTube video should provide high content information but be non promotional.  The link to your website or squeeze page should be at the end of the video.  If your goal is to increase your list, you should put in a link to your squeeze page and then to your free product or the item that they will be purchasing.   You can occasionally post your advertising videos to YouTube or you can create a channel to show all your videos you have created about your niche.  

    So a resume writer or career coach might create a channel that offers videos on:  how to write a resume, turn a cover letter into a sales letter, conduct an informational interviews, research companies online, and effectively interview for new positions.

    Untraditional resume
    Not your traditional resume – candy-bar-resume

    There are several types of videos that you can be produced.

    • How To videos are popular and if you do not want to be seen, your voice can voice over the procedure that you videotape.
    • You can do a PowerPoint with voice over or present FAQs (frequently asked questions)  An FAQ video might include screen shots, PowerPoints, images, or you speaking.
    • You will have to get in front of the camera if you want to give a demonstration. 
    • Finally there is the Music and Picture video – a series of pictures concerning your niche with accompanying music.
    Cupcake Quilt
    Cupcake Quilt

    So if you sell quilts and quilting supplies, you may create a How To video on making a quilted Christmas stocking, a PowerPoint on what to look for in fabrics, an FAQ on the best supplies to purchase, a demonstration of how you assemble a quilted jacket and a Music and Picture video of all the quilt designs that you currently sell.

    Producing a quality video (which you do not need to star in) brands you and gives you professional authority.  Potential customers will either hear you or see and hear you.  This builds rapport you’re your potential customers.

    There are other good reasons for advertising on YouTube.

    • It is the 3rd most visited website in the world with about 2 billion video views per day.
    • It is much easier to rank a high on YouTube with a video than on Google with a website.
    • YouTube is a community – it has subscribers, friends, likes, comments, share, and views.
    • And maybe the best reason – it is free, passive traffic.

  • The Perfect Home Business for Mothers and Others

    Wednesdays are R days for this blog: Resources, Reports, Referrals, Reviews,  …..   Why ?  Because my internet savvy daughter informed me that I should blog at least three times a week.  She blogs five to seven days per week (www.thehunchblog.com)  and makes money with her Squidoo lens.

    Blog at least three times a week???  From September to May, I teach at three colleges and year-round I run my two part-time businesses: www.halfpreneur.com  and www.career-development-services.com  which  is having a Resume Sale from July 17 to August 17.  Check out the one great price for all resumes.

    Since the writer of this blog is a busy lady, savvy daughter suggested that I do something “easy” on one day.  This is the origin of R Wednesdays.  The R may come from my work or others.  Today’s R is a report from Stephen Beck on starting a “perfect” home business.

    Starting a Home Business

    Starting a home business can be very confusing. That is why I recommend a few criteria for selecting a home business that you and your family can enjoy. In fact, these are my requirements for the “perfect” home business!

    #1 – My new home business must not require debt.
    Debt makes everything happen too fast. It puts too much pressure on your new business. And it puts someone else in the driver’s seat of your new business, namely your banker. Debt is the #1 reason most businesses fail in the United States.

    #2 – My new home business must be something that can start small.
    You don’t want to bite off more than you can chew. If you have never had employees, you do not want to start off with 10 of them! Remember, all things need a chance to incubate before they can grow and your family business is no exception.

    #3 – My new home business must include my kids.
    The whole purpose in starting a family business is to spend more time with your family. If you start a business in your garage and never involve your kids, what is the point?!?

    #4 – My new home business must have a low capital investment.
    If you had a ga-zillion dollars, you wouldn’t need to start a home business, right?

    #5 – My new home business must require a low time investment.
    Again, the point is to not go out and quit your day job…yet! Grow your new home business to the point that it eclipses your day job. One day you will wake up and say, “Why am I going to work? I make more money at home!”

    #6 – My new home business must generate passive income.
    I can’t start creating wealth until my passive income exceeds my monthly expenses. For a great discussion on this concept, read Rich Dad, Poor Dad. I want to earn money when I sleep (or while I’m on vacation!).

    #7 – My new home business must give me high reward for little risk.
    Hey as long as we are dreaming, I might as well throw this one in as well. I do not want to large risks, but I do want a huge upside potential!

    The only home business I know that meets all 7 of my requirements is an online business. Just think, for $15 a year for your domain name and $50 a year for your web hosting, you can own a home business on the internet.

    So next time you are looking at home business opportunities, consider an online business. There is no better bang for the buck!
    about Stephen Beck
    Stephen Beck teaches 7 simple steps to starting a home business. For a free CD explaining those steps, visit Real Home Business

     

    		  

     

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