Category: Small Business

  • 10 Steps for Turning Your Passions, Skills, or Interests into a Business

    The books and the workshops are out there. Monetize your passion…. Do What You Love and the Money Will Follow ….  Start Your Business Now ….. Making a Living Without a Job….. So how do you actually do this?

    Step 1: Brainstorm.  Take a moment, or hours, or even days  to write all your ideas down. Do not think about what will work and what might not work.. This is your brain storming session and you are allowed to write down whatever comes to mind.  Turn your censor off.

    Step 2. Make a List. Take the list of ideas from your brain storming session and write each idea on a separate piece of paper or index card. Use as many cards as you need.  Each idea should have its own card.

    Step 3: Categorize.  Look at each of your ideas, and sort them out, put them in categories.  Are any of them similar?  Do some of them go naturally together so they all might be done within one business?  For example, you love to cook and you love to help people with dietary restraints find foods and recipes they can use.  These two ideas would go in the same pile. The cards that state your love of doing stained glass and decorating your home for the holidays will go into separate piles.

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  • Start a Part Time Business Without Really Starting a Business – Direct Selling

    So what if you want to start a part-time business but you don’t really want to do the work of actually starting a business.  Maybe you want a business, but you are not sure you have what it takes.  You think that you would enjoy selling something that you believed in, but what if you did not?

    Consider joining the 15.6 million Americans who have turned to direct selling for part-time income or even as a full-time career.   Why is direct selling so popular?  Besides providing you with a product and training,  surveys indicate that most consultants choose direct selling because it’s uniquely flexible. You can:

    • be your own boss
    • set your own hours
    • work around other priorities such as providing care for children or aging family members
    • begin with a very limited investment and it is one of the few work ventures where women earn dollar for dollar what men earn
    • drop out easily, if you discover that it is not for you.

    Since direct selling is easy to enter and leave, it is an excellent choice for the halfpreneur that is exploring their options or the reluctant halfpreneurs – those who feel a need to start a business not because they really want to be in business but they need extra cash and/or there is some obstacle to finding another job.  For instance, you only want to be in business:

    • to bring in some extra money to afford a vacation or to pay down some debt
    • because it is a flexible way of providing income while you care for family members
    • while you are unemployed, so there will be no gaps on your resume
    • for something fun to do while you ease into retirement
    • to meet new and interesting people

    If you’re interested in finding a direct selling organization to be a part of, the best places to start are the Direct Selling Association’s website and  DirectSelling411.com.   http://www.directselling411.com/forms/CompanyFormPublicMembers/  provides information on the companies that sell specific products and services.  Direct selling is no longer just cosmetics and vitamins.   There are real estate services, educational services, home appliances, telecommunication,  craft supplies, and wine – to name a few.  But it is important to like the products you’re selling, and find a company that can give you a solid support system for a fast, smooth start.

    For more information you can take a look at:

    http://www.womansday.com/life/saving-money/9-ways-to-make-money-at-home-116635

    http://companies.directsalesaid.com/

    http://www.thebestbusinesstoday.com/top-direct-selling-companies-in-the-world-for-2013/

    http://www.butleradvisors.com/blog/2012/10/8/7-direct-selling-companies-for-men.html

    http://directsalesopportunities.net/for-men

    http://work-at-home.findthebest.com/

    http://directsellingnews.com/index.php/view/dsn_global_100_the_top_direct_selling_companies_in_the_world/P6#.Uf_8MY03sfg

    Today Direct Selling is for those who are youngdirectselling-opportunity

     

     

     

     

     

    and everyone.411 direct selling

  • Social Media: The Great Time Waster

    While it’s true that social marketing is a powerful technique that all online (and offline) business owners should explore, it’s also true that much of what we do on these sites is most definitely not work.  But when you make your living online, it’s far too easy to justify time spent on social media as being “work.”

    Yes, you may have to market your business on Facebook, Twitter, and LinkedIn, but you are wasting time when you just can’t pull yourself away from that Facebook game that has your attention, or the beautiful photos of yummy desserts you want to make.  Even agonizing over the special access to some marketing guru’s new product (that has no relationship to your business) that will be at a special price but only until midnight, is a time waster.

    Schedule Your Day

    Not all social media is bad. It’s a great way to stay in touch with far-flung family and friends, and yes, it’s an important business-building tool as well. So rather than try to eliminate it all together,  make it a regular, scheduled part of your day.

    For example, catch up on your Facebook feed over coffee, then log out and get to work. Or browse Pinterest while you eat lunch. For actual work-related social media tasks, schedule a time during the work day to log in, update your status, respond to questions, and check up on your competitors. The key here is to actually schedule this as you would any other business-related task, and not to let this “work time” turn into a chat with a friend or relative..

    Segregate Your Tools

    One way successful entrepreneurs separate work from play is by the tools they use. When on the computer in the office, they avoid Facebook and other social media sites because they’re working. Instead, they limit their use of social media to off hours by only visiting the sites on their mobile phones or tablets.

    By adopting this type of policy, you create a boundary in your own mind. After a few weeks of practice, you’d no more think of hopping on Facebook from the office computer than you would consider wearing your bathrobe to the grocery store. The two activities just don’t go together.

    Let Someone Else Handle It

    If you really can’t stay focused on work once you’ve logged into Pinterest or Facebook (they’re just so distracting!) consider letting someone else handle your social media accounts. You can create updates ahead of time, then simply turn them over to a virtual assistant to schedule. Then once a day or so (maybe from your iPad rather than your office) you can log in and respond to your followers.

    Take a Sabbatical

    Finally, if you’re not using social media as a marketing tool, consider taking a sabbatical. Simply make a deal with yourself that you will not log in or check any social media site for a month or a week or even just for a day. You might just be surprised to see how much time you really do waste playing Candy Crush.

    If you eventually decide that you should be using social media as a marketing tool (and you probably should be), adopt the “Schedule Your Day” model or the “Segregate Your Tools” model  right from the start.

    Overcome Distractions; Stay Focused

    This is the third and last (for now) of my posts on overcoming distractions. To stay focused on your business be sure to read my two previous posts on Time Management and Taming the Email Monster.

  • Time Management Techniques for Small Business Productivity

    If you are looking for a better way of managing your time, colleagues, friends with a background in the business world,  and Google will suggest several techniques such as: Getting Things Done. The Pomodoro Technique. Time boxing. Stephen Covey’s urgent/important matrix.

    But which ones are best for cutting through the overwhelm and really managing your to-do list? Well, like most things, which system or technique works best is mostly a matter of personal choice. However, there are some things you should know about each one that might make choosing easier.

    Getting Things Done

    Developed by David Allen, Getting Things Done, or GTD, is a system designed to help you know at a glance exactly what you should be doing right now. The idea is simple: For every item that lands in your “inbox” (which might be email, a phone call, a letter, or just a passing comment from a spouse) you make an immediate decision to either do it, delegate it, file it, defer it, or trash it.

    Once you’ve made your decision (based on the task itself and the time it will take to complete) you either do the thing or note it in your “trusted system” for retrieval – and completion – later. Devotees of GTD spend hours developing their own trusted systems, which can consist of paper planners, expensive software, or just a few note cards and a pen. In GTD, the tools are entirely up to you, it’s the methodology that matters.

    The Pomodoro Technique

    This method is a boon to those who find themselves easily distracted. The principle is simple: Set a timer, and get to work. Typically, proponents of the Pomodoro Techniqe use a simple kitchen timer (often shaped like a tomato – or pomodoro, in Italian) set for 25 minutes. During that time, they focus only on the task at hand. When the timer goes off, they take a 5 minute break, then set the timer for another 25 minutes.

    Each 25-minute set is called a pomodoro. Once you’ve completed four pomodoros, you take a 20 minute break, before beginning the cycle again.

    Time Boxing

    Time boxing is a simple technique  that is often used in project management and software development for tracking  progress.  It can easily be adapted to a small business or to personal use.  Time boxing is about fixing the time we have available to work on a task and then doing the best we can within that time frame.  This method can help  you avoid procrastination, circumvent perfectionism, boost creativity, and better utilize gaps in your day.

    Since we often procrastinate when we have small tedious tasks to do or uninteresting projects to accomplish.  So set a specific amount of time and Time box all the tasks to get them done within that time period.   If your tendency is perfectionism, then setting a specific amount of time and making a decision not to exceed that amount of time means you do the best job you can do in that time period.

    On the other hand, if you have a project to do complete, but you don’t know where to start or how much time it will take and maybe you are overwhelmed, give yourself a time period of 30 – 120 minutes (or a time range that works for you) and commit to working on it for that entire time period.  This commitment is to work on the project, not to complete it or reach any milestones.  In this case if you become focused on the task, are making progress, and have the time, feel free to exceed the time range you originally intended.  Often we have gaps in our day between appointments and other commitments.  Use these gaps as time boxes to do tasks that realistically fit the allotted time.

    Urgent/Important

    Stephen Covey’s brainchild provides an easy way to prioritize your work. Begin by dividing a piece of paper into four sections (two rows by two columns) and assigning a level of urgency/importance to each quadrant. The upper left is important but not urgent, the upper right is urgent and important, the lower left is neither urgent nor important, and the lower right is urgent but not important.

    Now take your to-do list and assign each item to a quadrant. For example, grocery shopping might be important but it’s probably not urgent. Fixing your client’s broken website is both important and urgent. Answering the phone when your mother calls for the fourth time is urgent, but not important.

    By dividing up your task list according to these priorities, you can easily see what you need to be working on next, and what can wait until the urgent and important items are cleared from your schedule.

    Entrepreneurs who use these techniques or other available strategies to manage their time get more work done than many others do.   Of course, these methods can and should be tweaked to fit your own needs and lifestyle. The bottom line is this: you have to find a system that works for you, and that is compatible with your style.  An incompatible technique will become another distraction that will cause you to lose focus rather than become the productive business owner you know you can be.