Marketing to Your Niche (A Wednesday Spoof)

In my last blog Anthony Ceseri recommended that for effective marketing  you market to one person at a time.   Of course that one person will be a member of a much larger niche groupm so you create an avatar of your fan, or potential customer.

Your niche might be a group that shares an interest:  Music, Golf, Scrapbooking, Genealogy, Bridge, Cycling, Painting, Photography, Animals, Social Justice, Hunting, Wines, Anime ……  Or your niche might be based on demographics:  Teenagers, Young Adults, Baby Boomers, Retirees,  Couples, Single Mothers,  New Parents,  Parents Home-schooling their Children, Conservatives/Liberals, Disabled People,  Veterans ……  In other words, you need a group of people who want what you are offering.

The product or service that you provide should obviously provide value and building relationships is rapidly becoming an important aspect of successful marketing.  It’s about the customers you serve and not about you!  So enjoy this spoof on how to market to young, insecure, impressionable teenage girls.

This entry was posted in Uncategorized and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s